Local SEO services can ensure that your customers find you locally, and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales.

Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue.

Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results.

Wondering how you rank at the top of search results? our local SEO services, designed to boost your online rankings.

How We Do It?

If you want to rank at the top of search results on search engines like Google, you’ll need to focus on these local SEO services for your business.

Google my business optimization

Hallmarks of local search, Google My Business listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “top resturant near me” yields the following results.

These listings contain key information like a company’s address, hours, website, phone number, and even images.

Local citation building

In addition to claiming your Google My Business listing, you’ll also want to build local citations.

These citations contain information like your company’s name, address, phone number, and website.

Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.

KEYWORD TARGETING

To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.

Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.

Rating and review management

For local businesses, it’s extremely important to monitor and respond to online reviews.

Ratings and reviews can appear on your website, as well as third-party sites like Google My Business, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews in order to show customers you take their needs seriously.

People look at reviews before visiting local businesses, so keeping your reviews updated and responding to questions and comments will encourage more people to visit your business.

Link building

Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.

Search engines like Google consider both the number and quality of backlinks when ranking sites. This means it’s important to have a strong backlink profile, complete with links from authority businesses in the local area.

User experience analysis

It’s also important to provide a great user experience (UX) on your site if you want to attract more local traffic.

If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.

Here are a few quick fixes for improving your site’s UX:

  • Streamline your navigation and internal linking to make it easy for visitors to find the information they need.
  • Speed up your site with page speed optimization services.
  • Include visual and interactive elements to engage users.

Mobile responsive design

The final local SEO service you’ll want to invest in is making your site mobile responsive.

More than half of online searches — nearly 60 percent — occur from mobile devices. Often times, searchers need information while on-the-go, especially when it comes to finding local businesses.

This makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet.

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